PinnedAlex FleetwoodHow can games be a part of the race to zero?My name’s Alex Fleetwood. I’m a game designer, creative lead and studio founder.5 min read·Oct 19, 2021--1--1
Alex FleetwoodSensible Object is acquired by NianticAfter five years of building augmented reality games, I’m thrilled to announce that Sensible Object has been acquired by Niantic, Inc…2 min read·Jun 18, 2019--1--1
Alex FleetwoodA response to the recent proposal for the British Games InstituteI welcome the recent publication, led by Ian Livingstone and Richard Gibson, of proposals for a British Games Institute. I’m writing this…7 min read·Feb 6, 2017----
Alex FleetwoodinImmerseIn Praise of Bad Games, Bad Theater, by Alex FleetwoodAn Immerse response4 min read·Oct 31, 2016----
Alex FleetwoodinKickstarter TipsFabulous Beasts — a game design deep dive(This post assumes some familiarity with the basic systems in Fabulous Beasts. For a primer, please read over any of the review articles or…5 min read·Feb 11, 2016----
Alex FleetwoodWhat parents need to know about digital gamesThere’s this look I get at a party with other adults when I tell them I’m a game designer. They clam up a bit, slant their eyes, and do the…4 min read·Jan 29, 2016----
Alex FleetwoodGrowth Hacking Is A Game Design ProblemI’m making a start-up which is making a new game. After a lot of hard work with 3D printers, Arduino boards and laptops we’ve come up with…5 min read·Nov 17, 2015--4--4
Alex FleetwoodBeyond the grant: how funding is changing, and needs to change some moreMy security pass for Somerset House stopped working this week. It turned out that was because I’ve been here for a year — in which time…3 min read·Oct 9, 2015----
